The X - the face of cybersecurity

Cybersecurity is important - but rarely a crowd-puller. So we gave the topic a face: The X. A striking, masked figure who has carried the company's awareness communication for several years.

Character-driven storytelling means: The X isn't a logo, but a figure with recognition value. Since then he has travelled to many locations, shot countless film formats and reinvented himself again and again - from explainer video to music video.

The result: The X is so popular that employees want to take selfies with him. A mandatory topic became a star with a fan base.