Internal Comms · Character campaign

The animated character MIA in the digital world

MIA in the e-learning - Unlock Convenient Authentication

A face for IAM

New logins, new rules, new processes: the switch to Identity & Access Management is important - and popular with almost no one. To turn obligation into curiosity, we gave the topic a character: MIA.

MIA makes a bulky topic cool. As a recognisable figure, she guides you through the switch - in the e-learning, in videos, on posters and even at live appearances on site. A look straight out of a digital future that sparks curiosity instead of putting people off.

At its heart: a bespoke costume. From the first hand-drawn sketch to the handmade LED costume to the finished figure, MIA was created specifically for this campaign.

Bespoke costume design - from sketch to figure

Hand-drawn costume sketch for MIA — The first costume sketch - drawn by hand.

Handmade LED costume at the fitting — A handmade LED costume.

Finished key visual: MIA - Unlock Digital Trust — The finished figure as a key visual.

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