The Blue Knight - a face for cybersecurity

Information security is abstract, often dry - and yet it concerns everyone. That's why we developed a strong character for Allianz: the Blue Knight, a recognisable hero personality that stands for information & cybersecurity across the entire company.

Instead of a leaflet and a warning email, security gets a face - one you recognise. The Blue Knight guides you through e-learnings and web-based trainings, pops up in short awareness videos and warns about phishing and the like - just as convincing as a live-action character as in the animated version.

The best part: one character, endless touchpoints. From explainer video to posters, GIFs and the completion certificate all the way to a live appearance - our Blue Knight even DJ'd at a security event. That's how a bulky topic stays in your head: because it has recognition value and a vibe.